User Acquisition Campaign for Airtel, India’s Leading Telecom Company
Airtel, a leading telecommunications service provider in India, offers a wide range of services, including mobile, broadband, and digital TV. With a vision to enhance customer experience and engagement, Airtel sought to expand its mobile app user base through an effective user acquisition campaign.
85%
Install to Registration
28%
Clicks to
Install
Install
Business Requirement
Airtel approached Cubikey with the objective of acquiring active mobile users for their app. The key focus was on driving real-time registrations to enhance user engagement and foster a loyal user base.
Campaign Strategy
Cubikey devised a comprehensive app marketing strategy for Airtel, leveraging targeted advertising, precise audience segmentation, and compelling creatives. The goal was not only to boost app installations but also to ensure a seamless transition from installation to registration, emphasizing real-time user engagement. By utilizing data-driven insights, Cubikey targeted potential users based on demographics, behavior, and preferences. The campaign identified and segmented audiences to deliver personalized and relevant ads. Additionally, Cubikey partnered with the best ad platforms and OEMs to drive outstanding results for Airtel.
Results Achieved
The campaign yielded remarkable results, significantly surpassing initial expectations. An average install to registration rate of 80-85% indicated a strong user interest and an effective onboarding process, while a 28% click to install rate demonstrated the efficacy of targeted advertising and compelling creatives.
Overall Impact
Cubikey’s strategic approach and execution led to remarkable business outcomes for Kisan Shop. The 10X increase in SEO rankings brought more organic traffic to the platform, while the 30X improvement in leads through paid media significantly boosted sales and revenue. The deployment of a user-friendly e-commerce platform ensured a seamless shopping experience, further enhancing customer satisfaction and loyalty.
By leveraging Cubikey’s expertise in digital marketing and e-commerce, Kisan Shop successfully expanded its reach and strengthened its position in the agricultural market. The collaboration set a new benchmark for future digital marketing campaigns, showcasing the potential of targeted and data-driven strategies in driving business growth.
Kisan Shop’s digital transformation through Cubikey’s innovative solutions underscores the importance of a holistic approach in achieving substantial and sustainable business success.
Key Takeaways
Cubikey’s data-driven targeting significantly improved conversion rates, while offering personalized and relevant content enhanced user engagement and retention. Partnering with top ad platforms and OEMs was crucial in driving outstanding results for Airtel. By implementing a strategic and targeted approach, Cubikey successfully helped Airtel achieve its user acquisition goals, setting a benchmark for future digital marketing campaigns.