Achieving 9X Growth in MQL Increase and 300% Increase in Website Traffic

Client Background: Our client, an innovative IT company based in Bangalore, India, aimed to enhance its online visibility, drive website traffic, and generate high-quality leads to support business growth and expansion. With a competitive landscape in the IT industry and ambitious growth targets, the client recognized the importance of leveraging SEO strategies to achieve significant results in their digital marketing efforts.

Challenges Faced: Before partnering with Cubikey, the IT company faced challenges in effectively positioning its website on search engine results pages (SERPs) for relevant keywords, attracting targeted traffic, and converting visitors into marketing qualified leads (MQLs). Additionally, they lacked a comprehensive SEO strategy tailored to the IT industry and their specific target audience.

Cubikey's Approach: Cubikey conducted a thorough analysis of the IT company's website and the competitive landscape in the IT sector to develop a customized SEO strategy aligned with their business goals. Here's how we tackled the challenges:

1. Keyword Research and Optimization: We conducted extensive keyword research to identify high-intent keywords relevant to the IT company's services, solutions, and target audience. We optimized website content, meta tags, and headings to strategically target these keywords and improve organic search visibility.

   
   

2. On-Page and Off-Page Optimization: We optimized the IT company's website structure, internal linking, and navigation to enhance user experience and search engine crawlability. Additionally, we implemented off-page optimization tactics such as link building and content promotion to enhance the website's authority and credibility within the IT industry.

   
   

3. Content Strategy: We devised a comprehensive content strategy focused on creating valuable, informative content that addressed the needs and interests of the IT company's target audience. This included blog posts, case studies, whitepapers, and solution-focused content optimized for SEO to attract and engage potential customers.

   
   

4. Technical SEO: We conducted a detailed technical SEO audit to identify and address any technical issues that could impact website performance and search engine visibility. This included optimizing website speed, resolving crawl errors, and implementing structured data markup to enhance search engine understanding of website content.

Results Achieved: Through our strategic SEO efforts, Cubikey delivered exceptional results for the IT company:

1. 9X Growth in MQL Increase: By targeting high-intent keywords and optimizing website content for conversion, we achieved an impressive 9X growth in marketing qualified leads (MQLs) for the IT company within the first six months of implementing the SEO strategy. This significant increase in lead generation contributed to the client's sales pipeline and revenue growth.

1. 300% Increase in Website Traffic: Our SEO initiatives led to a remarkable 300% increase in website traffic for the IT company. By optimizing content, improving website visibility on SERPs, and attracting targeted traffic through relevant keywords, we successfully drove more visitors to the client's website, increasing brand exposure and engagement.

   
   

Cubikey's strategic SEO approach enabled the IT company to achieve remarkable results, including a 9X growth in marketing qualified leads (MQLs) and a 300% increase in website traffic. By leveraging tailored SEO strategies and industry best practices, we helped the IT company strengthen its online presence, attract valuable traffic, and generate tangible business outcomes in the competitive IT market of Bangalore, India. This case study underscores Cubikey's commitment to delivering measurable results and driving success for clients through innovative SEO solutions customized to their unique needs and goals.