Business Requirement
Cubikey collaborated with Swiggy to acquire new users for their platform, focusing on driving real-time registrations and increasing the number of online food orders. The primary objective was to enhance Swiggy's visibility, encourage app installations, and ensure a seamless transition from installation to registration and first-time food orders.
Campaign Strategy
Cubikey devised a comprehensive user acquisition campaign strategy for Swiggy, leveraging targeted advertising, precise audience segmentation, and compelling creatives. The goal was to not only boost app installations but also to ensure a seamless transition from installation to registration, emphasizing real-time user engagement and order placements. By utilizing data-driven insights, Cubikey targeted potential users based on demographics, behavior, and preferences.
Key elements of the campaign strategy included:
Targeted Advertising: Using data analytics to identify and target potential users who would benefit from Swiggy's services.
Audience Segmentation: Dividing the audience based on location, food preferences, and ordering habits to deliver personalized ads.
Promotional Offers: Implementing special promotions and discounts to incentivize new users to place their first order.
Partnerships: Collaborated with top-tier ad platforms and programmatic partners to precisely target the ideal audience.
User Retention
Beyond the initial registrations and orders, the campaign focused on retaining users by delivering relevant content and personalized experiences. Swiggy provided a seamless ordering experience, timely delivery updates, and continuous engagement through push notifications, offers, and customer support, which contributed to higher user satisfaction and loyalty.
Overall Impact
Cubikey's strategic and data-driven approach led to significant improvements in conversion rates for Swiggy. The campaign's success in achieving a 58% install to registration rate and a 28% clicks to order rate underscored the effectiveness of targeted advertising and personalized content. By expanding Swiggy's customer base and driving more online food orders, the campaign not only increased sales but also set a new standard for future digital marketing efforts in the food delivery sector.
Swiggy's digital transformation through Cubikey's innovative solutions highlights the importance of a holistic approach in achieving substantial and sustainable business success. The collaboration set a benchmark for future user acquisition campaigns, showcasing the potential of targeted and data-driven strategies in driving business growth.