Programmatic Marketing Agency
What is Programmatic Marketing?
Programmatic marketing is the automated way of buying and running digital ads. Instead of going through long manual processes-talking to sales teams, booking placements, negotiating rates-everything happens through software in real time. The system decides where and when to show your ad based on who the user is and how likely they are to engage. When someone visits a website or opens an app, programmatic platforms instantly evaluate if that person fits your audience. If they do, the system bids on the ad space and serves your creative-within milliseconds.
How It Works?
Programmatic Advertising Playbook
We don’t do fluff. We figure out what’s not working, fix it, and double down on what is.
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Common Questions
FAQ
How do you handle audience targeting in programmatic ads?
We don’t use default DSP segments. We build from scratch—pulling in your CRM data, on-site behavior, pixel events, or any list you’ve got. Inside DV360, TTD, or whatever DSP we’re using, we build clear audience logic. Retargeting is structured. Lookalikes are tuned. If the segment doesn’t serve a purpose, we don’t run it. Every part of your audience targeting is built to perform—not to fill a report.
Which platforms do you run programmatic ads on?
Most of our work runs through DV360 and The Trade Desk. If you're in retail or need tighter eComm targeting, we’ll use Amazon DSP. Sometimes we bring in a second platform for niche inventory or data deals. We don’t push platforms—we pick based on control, access, and the results you need.
How fast can you launch a programmatic campaign?
If we’ve got the brief, logins, and creatives, we’re live in under a week. No back-and-forth, no delays. We build the setup, load the audiences, handle tracking, and push it live—end to end. You won’t be chasing five people to make it happen. You won’t need to chase us to get things moving.
How do you measure if a programmatic ad campaign is working?
We go beyond click-throughs. We look at cost per lead, ROAS, audience drop-offs, creative impact, and what’s actually converting. We review inside the DSPs—not just in a weekly report. If something’s underperforming, we flag it and fix it. You’ll always know where the budget’s going and what it's bringing in.