UAC Marketing Case Study: Scaling Growth with Data-Driven Campaign Optimization
OVERVIEW
Cubikey worked with OLA to support app growth across Google Ads and Meta app promotion campaigns. The focus was on strong execution, performance control, and clear visibility across platforms.
Scope of Work
Google App Campaigns (UAC)
We delivered a refreshed identity, UX-focused layouts, and a fast, responsive site that’s easy to manage. More engagement, higher demo requests, better onboarding flow — and finally, a digital presence that reflects the product’s actual value.
Meta App Promotion Campaigns
On Meta, we executed app install and app event campaigns using a performance-first structure. Account restructuring improved delivery consistency and reporting clarity while supporting scale.
Execution Focus
Campaign Restructuring
We led restructuring across platforms to simplify setups, improve control over spend, and make performance easier to track and act on.
Ongoing Optimisation
Campaigns were actively monitored and adjusted to maintain efficiency while scaling volume across Google and Meta.
Data and Engineering Support
We provided hands-on data support to resolve reporting mismatches and align platform data with internal dashboards
Outcomes
The campaigns scaled efficiently across Google and Meta while maintaining control over performance. Improved campaign structure and reporting clarity enabled better visibility into results, stable delivery at scale, and stronger confidence in performance data across teams.
Client Feedback
Cubikey has been a wonderful partner for us at Ola. Their execution and optimisation work across our digital campaigns, along with the restructuring they led, helped us scale efficiently and gain deeper control over performance. We also appreciated their swift data-engineering support in resolving number discrepancies. Consistently proactive, reliable, and easy to work with, they truly felt like an extension of our team. Wishing them continued success ahead.
